Corporate Event
Armani x Ferrari Private Shopping Experience
Emporio Armani, The Mailbox, Birmingham · Emporio Armani
Project Overview
Cloud One were asked to supply sound reinforcement for an exclusive 'lock-in' private shopping experience for Ferrari-driving clients at the Emporio Armani store in Birmingham's Mailbox.
The brief was discretion: a high-end audio system for live music and DJs that disappeared into the retail environment, running without any visible technical footprint during the event itself.
Production Highlights
- Yamaha LS9 console placed out of sight for a clean retail aesthetic
- Live remote mixing via Apple iPad running Yamaha Stagemix
- Meyer and d&b loudspeaker combination tuned for the store
- Live sets from London bands The Hoodlums and DJ Elizabeth Jay
- Discreet installation befitting a luxury brand environment
Event Photography